Fundamentals of Digital Marketing
Learning outcomes: Apply essential strategies across SEO, social media, and online advertising. Books and materials: Included Estimated duration: 11 Hours Pricing: USD 119.00
What You'll Learn
Module 1: Introduction to Fundamentals of Digital Marketing
This module develops audience, message, and marketing foundations for Fundamentals of Digital Marketing. Learners connect the topic to essential strategies across seo, social media, and online advertising in realistic sales & marketing situations. The main working habit in this module is that good marketing starts with understanding the audience before choosing the channel.
3 lessons
Lesson 1: Understanding the Core Idea: Audience, Message, and Marketing Foundations
45mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve essential strategies across seo, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Audience, Message, and Marketing Foundations
45mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve essential strategies across seo with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Audience, Message, and Marketing Foundations
45mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on essential strategies across seo, but the result has not produced the right people understand the offer and take the intended next step.
Module 2: Channels, Content, and Campaign Workflow: Essential Strategies Across Seo
This module develops channels, content, and campaign workflow for Fundamentals of Digital Marketing. Learners connect the topic to essential strategies across seo, social media, and online advertising in realistic sales & marketing situations. The main working habit in this module is that consistent workflow helps campaigns stay clear across channels.
3 lessons
Lesson 1: Understanding the Core Idea: Channels, Content, and Campaign Workflow
45mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve social media, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Channels, Content, and Campaign Workflow
45mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve social media with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Channels, Content, and Campaign Workflow
45mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on social media, but the result has not produced the right people understand the offer and take the intended next step.
Module 3: Measurement, Optimisation, and Customer Response
This module develops measurement, optimisation, and customer response for Fundamentals of Digital Marketing. Learners connect the topic to essential strategies across seo, social media, and online advertising in realistic sales & marketing situations. The main working habit in this module is that results improve when feedback turns into the next adjustment.
3 lessons
Lesson 1: Understanding the Core Idea: Measurement, Optimisation, and Customer Response
45mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve online advertising, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Measurement, Optimisation, and Customer Response
45mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve online advertising with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Measurement, Optimisation, and Customer Response
45mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on online advertising, but the result has not produced the right people understand the offer and take the intended next step.
Module 4: Applied Campaign Practice and Review
This module develops applied campaign practice and review for Fundamentals of Digital Marketing. Learners connect the topic to essential strategies across seo, social media, and online advertising in realistic sales & marketing situations. The main working habit in this module is that strong marketers can explain why a decision was made, not only what they posted.
3 lessons
Lesson 1: Understanding the Core Idea: Applied Campaign Practice and Review
45mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve essential strategies across seo, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Applied Campaign Practice and Review
45mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve essential strategies across seo with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Applied Campaign Practice and Review
45mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on essential strategies across seo, but the result has not produced the right people understand the offer and take the intended next step.
Enrollment
$119
Includes 12 lessons, learner enrollment, and access through the student account.
This course is already in the catalog, but new learner enrollment has not opened yet.