Foundations of Digital Marketing & E-commerce
Learning outcomes: Apply core digital marketing and e-commerce principles to drive online business growth. Books and materials: Included Estimated duration: 7 Hours Pricing: USD 89.00
What You'll Learn
Module 1: Introduction to Foundations of Digital Marketing & E-commerce
This module develops audience, message, and marketing foundations for Foundations of Digital Marketing & E-commerce. Learners connect the topic to core digital marketing, e-commerce principles, and drive online business growth in realistic sales & marketing situations. The main working habit in this module is that good marketing starts with understanding the audience before choosing the channel.
3 lessons
Lesson 1: Understanding the Core Idea: Audience, Message, and Marketing Foundations
35mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve core digital marketing, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Audience, Message, and Marketing Foundations
35mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve core digital marketing with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Audience, Message, and Marketing Foundations
35mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on core digital marketing, but the result has not produced the right people understand the offer and take the intended next step.
Module 2: Channels, Content, and Campaign Workflow: Core Digital Marketing
This module develops channels, content, and campaign workflow for Foundations of Digital Marketing & E-commerce. Learners connect the topic to core digital marketing, e-commerce principles, and drive online business growth in realistic sales & marketing situations. The main working habit in this module is that consistent workflow helps campaigns stay clear across channels.
3 lessons
Lesson 1: Understanding the Core Idea: Channels, Content, and Campaign Workflow
35mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve e-commerce principles, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Channels, Content, and Campaign Workflow
35mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve e-commerce principles with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Channels, Content, and Campaign Workflow
35mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on e-commerce principles, but the result has not produced the right people understand the offer and take the intended next step.
Module 3: Measurement, Optimisation, and Customer Response
This module develops measurement, optimisation, and customer response for Foundations of Digital Marketing & E-commerce. Learners connect the topic to core digital marketing, e-commerce principles, and drive online business growth in realistic sales & marketing situations. The main working habit in this module is that results improve when feedback turns into the next adjustment.
3 lessons
Lesson 1: Understanding the Core Idea: Measurement, Optimisation, and Customer Response
35mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve drive online business growth, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Measurement, Optimisation, and Customer Response
35mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve drive online business growth with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Measurement, Optimisation, and Customer Response
35mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on drive online business growth, but the result has not produced the right people understand the offer and take the intended next step.
Module 4: Applied Campaign Practice and Review
This module develops applied campaign practice and review for Foundations of Digital Marketing & E-commerce. Learners connect the topic to core digital marketing, e-commerce principles, and drive online business growth in realistic sales & marketing situations. The main working habit in this module is that strong marketers can explain why a decision was made, not only what they posted.
3 lessons
Lesson 1: Understanding the Core Idea: Applied Campaign Practice and Review
35mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve core digital marketing, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Applied Campaign Practice and Review
35mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve core digital marketing with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Applied Campaign Practice and Review
35mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on core digital marketing, but the result has not produced the right people understand the offer and take the intended next step.
Enrollment
$89
Includes 12 lessons, learner enrollment, and access through the student account.
This course is already in the catalog, but new learner enrollment has not opened yet.