Digital Marketing Basics
Learning outcomes: Learn foundational digital marketing techniques to engage online audiences Books and materials: Included Estimated duration: 10 Hours Pricing: USD 119.00
What You'll Learn
Module 1: Introduction to Digital Marketing Basics
This module develops audience, message, and marketing foundations for Digital Marketing Basics. Learners connect the topic to foundational digital marketing techniques and engage online audiences in realistic sales & marketing situations. The main working habit in this module is that good marketing starts with understanding the audience before choosing the channel.
3 lessons
Lesson 1: Understanding the Core Idea: Audience, Message, and Marketing Foundations
50mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve foundational digital marketing techniques, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Audience, Message, and Marketing Foundations
50mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve foundational digital marketing techniques with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Audience, Message, and Marketing Foundations
50mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on foundational digital marketing techniques, but the result has not produced the right people understand the offer and take the intended next step.
Module 2: Channels, Content, and Campaign Workflow: Foundational Digital Marketing Techniques
This module develops channels, content, and campaign workflow for Digital Marketing Basics. Learners connect the topic to foundational digital marketing techniques and engage online audiences in realistic sales & marketing situations. The main working habit in this module is that consistent workflow helps campaigns stay clear across channels.
3 lessons
Lesson 1: Understanding the Core Idea: Channels, Content, and Campaign Workflow
50mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve engage online audiences, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Channels, Content, and Campaign Workflow
50mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve engage online audiences with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Channels, Content, and Campaign Workflow
50mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on engage online audiences, but the result has not produced the right people understand the offer and take the intended next step.
Module 3: Measurement, Optimisation, and Customer Response
This module develops measurement, optimisation, and customer response for Digital Marketing Basics. Learners connect the topic to foundational digital marketing techniques and engage online audiences in realistic sales & marketing situations. The main working habit in this module is that results improve when feedback turns into the next adjustment.
3 lessons
Lesson 1: Understanding the Core Idea: Measurement, Optimisation, and Customer Response
50mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve foundational digital marketing techniques, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Measurement, Optimisation, and Customer Response
50mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve foundational digital marketing techniques with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Measurement, Optimisation, and Customer Response
50mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on foundational digital marketing techniques, but the result has not produced the right people understand the offer and take the intended next step.
Module 4: Applied Campaign Practice and Review
This module develops applied campaign practice and review for Digital Marketing Basics. Learners connect the topic to foundational digital marketing techniques and engage online audiences in realistic sales & marketing situations. The main working habit in this module is that strong marketers can explain why a decision was made, not only what they posted.
3 lessons
Lesson 1: Understanding the Core Idea: Applied Campaign Practice and Review
50mImagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. Someone asks you to improve engage online audiences, but gives you no useful context. A weak response would repeat a definition. A professional response would first ask what result is needed, who is affected, and what evidence would show that the work is helping.
Lesson 2: Using the Idea in Practice: Applied Campaign Practice and Review
50mA concept only becomes useful when it survives contact with a real request. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. You have to improve engage online audiences with limited time, incomplete information, and a colleague waiting for a usable result.
Lesson 3: Scenario, Review, and Improvement: Applied Campaign Practice and Review
50mA useful skill is tested most clearly when the result is disappointing. In this lesson, imagine that you are a marketing coordinator in a small organisation preparing a campaign for a clearly defined audience. The team has completed work on engage online audiences, but the result has not produced the right people understand the offer and take the intended next step.
Enrollment
$119
Includes 12 lessons, learner enrollment, and access through the student account.
This course is already in the catalog, but new learner enrollment has not opened yet.